Designing an intuitive event organization experience with your city in mind.
For this class we started by answering what can make an idea bad. Next we had to create a list of our own bad ideas. From our list we choose: Waiting in line for the latest Fashion, Trends, Technology, etc. From this idea we began the process of solving the problem through design.
I started with Affinity Mapping so we could start to group some of the issues that may exist. These groups emerged: Sidewalk Traffic, Line Alternatives, Inventory Control, Trend Tracking, Customer Issues finally Costumer Feedback.
Defining the problem
We needed to dive deeper into why venues holding events have such an issue with sidewalk traffic
Proposing the solution
A app navigation that prioritizes finding, buying and attending events in your city will add for a more social experience.
Our Solution was derived from various research methods and ideating sessions
Understanding the user:
We spoke to various types of our users such as attendees for events in city venues, concerts, galleries and music festivals. To get a deeper level of empathy for our main users, we also participated in ethnographic field studies by attending events to observe first hand.
How is the competition:
We reviewed our competitor’s overall app store ratings such as looking at the total number of downloads, user reviews and determining which features made them unique.
Takeaways
Going to an event and you show up and there is a line around the corner
You’re constantly checking to make sure you have the printed-out ticket.
People still need to buy tickets potentially holding up the line because they are unsure of where they need to be.
At an amusement park where you need a hand stamp to gain re-entry
The doorman not knowing where to send each ticket holder
Door staff seems confused, unprepared, overwhelmed and frustrated.
We also broke down the users by their Goals and Frustrations and looking into the customer journey for pain points and opportunities.
I deconstructed the app into a sitemap to provide a visual understanding of PaceSetters navigational structure and information architecture of what actions and which content is shown for each page.
Then moved into some sketch work.
User Testing
I user tested the mockups using a combination of:
Internal critiques for initial feedback
Series of questions and tasks
Real users for testing a full walkthrough of the app
After reviewing my results from user testing
Here are the top 3 commonalities:
1.Navigation i.e. the icons were misleading, hard to figure out what they were, and mainly hard to follow what was going on
2.The look was messy and unorganized
3.To much was going on each page and it caused loss of focus
Final Designs
We wanted to improve the experience through subtle interactions. From being able to select your ticket to staying organized
Easily Access your ticket
These interactions are just one step to creating an immersive experience filled with subtle moments of delight within the app.
These are a few of the other static screens I worked on for PaceSetter, compromising of News Feed, Following, Discovery and more.
Outcome and Reflection
As this being a class project, it didn’t get handed off to anyone for further development. We built the app in hopes that it would relieve finding all the events your city has to offer.
Reflecting on the project I would have focused more on creating a success metrics as well as a final round of user testing before it would be handed off to developers (saying it was living project).
Just for fun, here is the walk through interaction